The first video by "quantumsingularityup"of Mr. Cleese addressing the time and space you need to create. He ends up explaining why serious, pompous, snap decision makers are not creative and do not think the world needs it/creativity. They don't have a clue and don't know that they don't have a clue.
At this point I should point out that "creativity" is inventing something that has not existed before, I would this this would apply to a writer like Mr. Cleese. Innovation is taking something that exists and changing it.
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